We honor relationships with customers, co-workers, and vendors, and we acknowledge our existence is possible only through their existence.

We commit to incorporating the fullness of integrity, fairness, humor, and hard work into all we do.

We strive for excellence in both our product quality and our interactions with others.

We promote a work culture where common sense, creativity, genuineness, critical thinking, self-reliance, and problem-solving are valued.

We recognize the risks inherent in growth and development, and we take those risks willingly.*

We believe in the dignity of all work, in the value of doing the right work, and in the importance of balancing work with play.

We accept the social responsibilities inherent in being part of an industry, community, and world larger than ourselves.

We focus on profitability while at the same time commit to the values of justice and caring.